This week we talk to veteran technology Product Marketer and blogger at OnProductManagement.net Saeed Khan.
In this episode Saeed talks about How to Optimize Product Marketing and the Nail It then Scale It approach to Product Lifecycle Management.
Ready Principle #28 is borrowed from Peter F. Drucker:
Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business